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Sources to Get Quality Online Leads for Automotive Dealers

Posted on June 6, 2019 in Uncategorized

Are you still placing ads in newspapers or billboards and waiting for people to show up at your dealership? Do you have a nice website but are unable to get quality leads? Is your competitor grabbing all the prospective buyers in your market? Then it is the time to rethink on your marketing strategy.

We all know that there are a limited number of potential car buyers in the market. Now the question is, how do you direct these potential car buyers to your dealership? Though consumers like to physically inspect a car before purchasing, it is the Internet they approach first in their car buying process. Needless to say is how dramatically the Internet has changed the car buying process – almost 90 percent of consumers use the Internet to research vehicles (source: ‘Capgemini Cars Online Study 2009/2010’). The survey also states that many consumers today are starting their research on vehicles with search engines, then moving to manufacturer and dealer sites.

So, it is very important for the auto dealers to have a solid internet marketing strategy; which includes automotive SEO, PPC, Email campaigns and automotive social media marketing media to get quality online leads and stay ahead of their competitors. A well planned internet marketing strategy enables you to access a wide number of potential customers, which then translates in to huge sales.

Simply put, investing in the website design is not enough. Proper care and nurturing its performance should be the top priority of an automotive dealer. It is very important to make sure that your website is ranking on the first page of all the major search engines in order to get highly qualified, exclusive leads to your website.

Sources to get quality leads
As a smart auto dealer, you should embrace all that the Internet offers. In order to survive, sustain and succeed in today’s competitive environment, you should take advantage of all the tools that are available; such as SEO, PPC advertising, e-mail campaigns, and an aggressive social media marketing strategy.

SEO
Automotive SEO is one of the major sources, which provides quality online leads for your dealership. A solid automotive SEO strategy lists your website among the top rankings for all your keywords. Ranking on the first page of the search engines makes your website credible, which in turn provides more traffic, more quality leads and eventually more sales. Proper optimization of home and inside pages brings up all the content related to services and products you offer – making it easy for the customers to know about your services.

PPC
Pay Per Click advertising involves purchasing sponsored links on the top of page of a search engines. These campaigns can generate instant sales to your dealership if used within the right context. PPC attracts highly targeted traffic to your dealership based on the keywords you have selected. An important aspect of a PPC campaign is that they can be launched quickly, which ensures that you get quality leads in no time.

Email campaigns
E-mail marketing is one of the most effective marketing methods that generate quality leads. Email campaigns increase sales, downloads, inquiries, registrations and overall sales. Through email campaigns, dealers can contact potential customers on a regular basis, increase customer loyalty by sending newsletters or other information related to products or services they offer. Through email marketing, dealers can target large number of customers with minimal budgets. In short, it is a cost effective, highly responsive and opportunistic medium to generate quality leads.

Social media marketing
Millions of people are using social platforms like Twitter and Facebook on a daily basis nowadays. It is one of the latest and the fast growing marketing base today. High-quality social media content can raise brand awareness and consideration levels. It can also change customer perceptions of a brand. Social media marketing improves your dealership’s reputation online and thus provides quality leads.

Automotive dealers can get quality online leads using Search Engine Optimization along with the other three campaigns mentioned above. But even today, many auto dealers are still not embracing these highly effective marketing campaigns because they either fail to understand them or they think that it is time consuming and difficult to implement. If you are one from them, it is very important for you to approach a reputed internet marketing firm that specializes in helping automotive dealers, to get quality leads that result in sales opportunities.

The Ways to Pick Up the Best Automotive Expert Witness

Posted on June 5, 2019 in Uncategorized

An expert witness is a professional who is appointed by lawyers or other legal representatives to testify in court about scholarly or mechanical knowledge. Similarly, an automotive expert witness is a person who performs the role of witness in a trial in order to testify about an issue related to automobiles and transportation.

The work range of automotive experts can cover a wide range of issues. They can be part of trials that are related to auto accident, litigation of an auto accident, reconstruction accident, etc.

The main duty of an automotive experts is to supply specific knowledge based on either field perspective or scientific theory. They give testimony on the basis of having witnessed a lot of accidents and come across detailed evidence.

Well, now the question comes how to ensure rendering the service of a good automotive experts out of so many. Here is given some tips that can help people to pick up the service of a good automotive expert witness:

  • The best way to pick a good one is to go for a local expert because you can contact him easily and ask to appear in a trial to become an expert witness.
  • Online is good source to find professional automotive witness. You can choose from a huge list of bona fide and legit experts. However, online is a fertile place of scammers too. So, if you cannot handle the matter, you are likely to pick up an incompetent or scam witness expert.
  • A good automotive witness will always have a license and an authorized pricing schedule. You should avoid those experts who do not have these basics.
  • Another way to select good experts is to check their Better Business Bureau rating. You should also check whether they have many complaints or not. Just checking their score is not a good means to select an expert as it only indicates to just one aspect of their professionalism.
  • If possible, you must verify the testimonials that they have on their websites or published brochures. It is also important to check if they have any real world experience.
  • Probably, one of the most effective ways to pick up a good automotive expert is to check whether an insurance company has ever hired him. It is because an insurance company will hire only the best expert to scrutinize the case well.

If you follow the aforementioned guidelines, you can definitely have the service of a professional and skilled automotive expert witness for your litigation.

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Automotive Sales Leads – Getting a Big Boost From Dealer Chat

Posted on June 3, 2019 in Uncategorized

Automotive dealers understand their website is just as important as their physical car lot. In most cases, the dealership’s website is a visitor’s first introduction to the dealership. With more people beginning their car shopping online, dealers realize they need a way to capture more of these visitors information and turn them into leads.

Dealer chat is proven to help keep visitors on a dealer’s site, while working to convert more of the existing traffic into valuable automotive sales leads. It improves visitor satisfaction, while working to increase the dealer’s lead conversion. Here’s how dealer chat works to increase automotive sales leads:

Instant communication: It allows website visitors to have direct interaction with the dealership instantly. In this day and age, where people are acclimated to immediate response, the majority won’t fill out a quote form and wait for a reply. Providing visitors with an instant way to communicate improves visitor satisfaction and increases leads.

No time constraints: A staffed dealer chat service, providing 24×7 online support, accommodates website visitors around the clock. Automotive live chat provides 24×7 continual support and works to generate 30 to 60% more automotive sales leads, even when the dealership is closed.

Capture more visitors: Website visitors, who are reluctant to provide all their information on a static ‘contact us’ form, will click to chat. It establishes rapport, provides instant support, and converts more visitors into valuable leads.

It is found effective in keeping visitors on the dealer’s website. Retaining visitors hooked on the website will help convert more web browsers into valuable automotive sales leads and customers. Dealers using automotive live chat are gaining a major advantage over their competitors who do not offer this type of service. They know that dealer live chat works, and it provides their sales staff with valuable leads.

Increase Automotive Sales Leads: This service is proven to be the most cost effective way for a dealer to increase lead conversion from their existing website traffic. As mentioned above, most visitors won’t take the time to fill out a quote form, but they will click to chat. This helps increase automotive sales leads.

Higher closing ratio: Leads from a dealer’s own website have a much higher closing percentage than any other lead source. Dealer chat automotive sales leads are leads the dealer wouldn’t have received, without this valuable service to capture them.

Maximize return on investment: Dealers spend thousands of dollars in driving traffic to their sites. Dealer chat is proven to increase lead conversion from the existing website traffic. It’s the best way for dealer’s to maximize their return on their website and advertising investments.

Dealers can’t afford to miss the opportunity that online automotive chat support has to offer.

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